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Zeze Oriaikhi-Sao

Brand strategy from the founder's side of the table.

I founded Malée in 2010, host the award-winning Third Culture Africans podcast and run ZOS Creative, where I work with founders on brand position, growth and pivots.

Brand Clarity Session: 90 minutes, £450, by video call.

15+ years building brands. Award-winning founder. Featured by CNN, The Telegraph and The Daily Mail.

Portrait of Zeze Oriaikhi-Sao

ZOS Creative

Brand strategy sessions for founders

Zeze Oriaikhi-Sao speaking at an industry event

Sessions are delivered through ZOS Creative and are for founders who need to position, grow or pivot their brand.

  • Brand Positioning
  • Overall Strategy
  • Creative Direction
  • Innovation
  • Beauty Brand Consulting
  • Luxury Brands Consulting

Brand Clarity Session

£450

90 minutes · Video call (Google Meet or Zoom)

A 90-minute intensive to unlock clarity and confidence in your brand direction, shaped around your stage, sector and ambition.

Runs on Tuesdays.

Founder Deep Dive

£1,750

Three 90-minute sessions · Video call

Three bespoke sessions for scaling founders.

  1. Session 1: Audit and diagnosis
  2. Session 2: Strategy and positioning
  3. Session 3: Execution planning and accountability

Notes are shared within 48 hours of each session.

Runs on Thursdays.

Not sure which fits? Send a message and I will point you to the right one. Speaking and guest lectures are covered further down.

Frequently Asked Questions

How do I book?

Choose a session and send the form below. Every booking is confirmed by email before it is added to the diary. here

How are sessions delivered?

By video call, on Google Meet or Zoom.

What is the difference between the two sessions?

A Brand Clarity Session is a single 90-minute conversation to find direction. A Founder Deep Dive is three sessions that take you from audit to a plan you can act on.

Do I need to be in luxury or beauty?

No. My consulting spans multiple industries and disciplines.

Do you speak at events?

Yes. I speak at conferences, guest lectures, seminars and in-house workshops.

Zeze Oriaikhi-Sao smiling at her desk

About

About Zeze

Founder, podcast host and brand consultant.

Born in Nigeria and based in the UK, Zeze Oriaikhi-Sao is an award-winning entrepreneur with more than 15 years of experience building brands. She founded the luxury fragrance and body care brand Malée in 2010, hosts the award-winning Third Culture Africans podcast and advises founders through ZOS Creative.

Read more

Zeze has received recognition from CNN, The Telegraph and The Daily Mail.

Malée's hero products, including the Verdure fragrance, have won consumer awards.

As a brand collaborator and content creator, Zeze has worked with Dior Beauty, Flawless Beauty and Oner Active.

Malée has been featured in Marie Claire, Cosmopolitan, Harper's Bazaar, Pure Beauty, OK!, Huffington Post, You and Your Wedding, Women's Health, Health and Fitness, Grazia and Psychologies Magazine.

Her speaking engagements include INSEEC Business School, In-Cosmetics, UCL School of Management, Thomson Reuters Foundation Trust Women's Conference, She Leads Africa, Women's Chapter and Telegraph Women.

Zeze is a trustee or board member for INNOCOS, Great Ormond Street Hospital Children's Charity (GOSH), CEW and the UK South African Chamber of Commerce, and a sponsor and mentor for Ripple Reading.

"A good idea simply isn't enough in today's crowded marketplace. It takes determination, passion, instinct, financial savvy and strong communication skills."

Ventures

Brands built with intention

Beauty, media, training and equestrian.

Malée clean beauty product styled in a lifestyle setting

Malée

Award-winning luxury fragrance and body care, launched in 2010 and inspired by African healing rituals and beauty traditions.

Zeze Oriaikhi-Sao being filmed for an interview

Third Culture Africans

An award-winning podcast celebrating artistry and stories of success from African entrepreneurs, creators and artists.

VIGIL

Fire and building safety training for caretakers and estate staff, designed around the Building Safety Act 2022. Built by ZOS Creative.

Champion Pride

A science-led equestrian brand. Its training methodology, the Sovereign System, underpins the Sovereign Academy, and the Champion Pride Polo League is in development.

Testimonials

In their words

"A great source of inspiration for the modern entrepreneurial woman! Also a great mentor for anyone looking to grow/scale their business."
Elizabeth Ogabi (Author, "From Side Hustle to Full Time")
"Zeze, the founder of Malée was one of our youngest speakers and won our hearts with the moving story of her brand and confident presentation style."
Iryna Kremin, INNOCOS Founder
"Zeze not only owns a successful cosmetic company but also generously shared her expertise by providing real-life briefs for our students."
Adelaide Elston, Student Experience Manager

Recognised by CNN, The Telegraph and The Daily Mail.

Recognition

Selected Recognition

Consumer awards for Malée, press from CNN, The Telegraph and The Daily Mail, a Routledge book feature, a Happi column and guest lectures at Paris-Dauphine and UCL.

  • Consumer Awards

    Won by Malée's hero products, including the Verdure fragrance.

  • Featured In

    CNN, The Telegraph and The Daily Mail.

  • Brand Collaborations

    Dior Beauty, Flawless Beauty and Oner Active.

  • Featured in Intellectual Property Branding in the Developing World

    Tshimanga Kongolo, Routledge, 2019

  • Africa Fashion International, Award Sculpture Designer

    Concept to final delivery, female silhouette, still in active use

  • Happi Magazine, "Out of Africa" Columnist

    Regular column on entrepreneurship, culture and global brands

  • Guest Lecturer

    Université Paris-Dauphine & UCL

  • Board of Trustees

    Member of the Board of Trustees, Great Ormond Street Hospital Children's Charity.

  • Sponsor and Mentor

    Sponsor and mentor for Ripple Reading, which supports children's literacy. Mentor since 2011.

  • Advisory Board Member & Programme Director

    INNOCOS, the world beauty innovations summit

  • Board Member

    CEW and the UK South African Chamber of Commerce

Guest Motivational Speaker

Guest Motivational Speaker

Heart-warming, deep and frank. Inspiring with a can-do delivery.

Zeze has built brands for more than 15 years and became an entrepreneur in her early twenties.

  • Cosmetics and Beauty Business Speaker
  • Creativity in Business
  • Entrepreneurship
  • Drive and Determination
  • Overcoming Adversity
  • Peak Performance
  • Motivation: Finding it & Keeping it
  • Start-up Industries
  • Small Business
  • Building Brands Across Cultures
  • Scaling a Luxury Brand from Africa
  • Empowerment

Engagements include INSEEC Business School, Thomson Reuters Foundation, Trust Women Conference, The Business of Design, She Leads Africa and The Women's Chapter.

Founder Notes

Founder Notes

Essays and practical notes from the build, written along the way, not in hindsight.

No notes in this category yet.

Zeze Oriaikhi-Sao in Champion Pride polo kit at Hartpury

Champion Pride

A science-led equestrian brand.

Champion Pride is an equestrian brand built around the Sovereign System, a training methodology developed by Zeze. It spans education through the Sovereign Academy and the Champion Pride Polo League, a mixed amateur polo circuit that is in development.

Inner Circle

Join the Inner Circle

Brand-building notes, podcast updates and invitations, by email.

Contact

Tell me where your brand is.

Use the form for session bookings, speaking and press. Every enquiry is read personally and every booking is confirmed by email.