WIPO case study
From Africa with Love: Branding and Competitiveness
- Malée trademark registered in South Africa in 2009.
- More than 40 products launched by 2012.
- Three licensing clients in luxury hospitality: Singita Game Reserves, Le Quartier Francais and Majeka House.
- Fairlady Best of Beauty finalist in 2011.
- Coverage in Cosmopolitan, Glamour, Marie Claire and CNN.


